An estimated 100 million razors are disposed of in landfills every year in Australia. To put an end to this, Gillette and TerraCycle have partnered to make all brands of razors and their packaging nationally recyclable for free.
While technically recyclable, the metal and plastic components of razors are time consuming to separate and sort, meaning they usually end up in landfill. Instead, TerraCycle will give the razors a new life by turning them into new products.
TerraCycle are the global leader in recycling complex and unusual items that can’t be recycled through normal kerbside collections. Technically everything is recyclable, says General Manager of TerraCycle Australia and New Zealand, Jean Bailliard.
“We expect there are many Australians who will be very keen to start collecting and returning their razor blades and packaging so they can be recycled, rather than placing them in landfill.
“Later in the year once normal routines commence, we will also be encouraging community participation through sports clubs, gyms and our existing community networks to increase the volume of collections even further,” he said.
Procter & Gamble (P&G) Australia Communications Director, Claudia Manuel, said the company was proud to introduce this new recycling solution as part of its ongoing commitment to environmental sustainability.
“At P&G, our ambition is to be a force for good and that includes offering consumers more sustainable solutions. We are thrilled to partner with TerraCycle on this initiative to make all brands of razors and packaging – not just our Gillette and Venus products – recyclable in Australia for the first time.”
To join the Gillette Razor Recycling Program, Australians simply sign up through the TerraCycle website. Spaces are filling up fast, with over 300 collection teams signed up in the first 24 hours. Whether joining as a private collector or as a Community Collection Hub, TerraCycle recommends you get in quick to reserve a spot in the program.
