Monika Peff is co-founder of a new local clothing label based in Yarraville, Sanserie. Born from the desire to create a contemporary linen brand that focused on quality and sustainability over quantity, they don’t do seasonality – just one permanent collection with a considered approach to fashion – and very conscious of producing quality clothing that is durable and uses local businesses.
Monika has been in the west for about 6 years, and she discovered Yarraville through knowing family or friends in the area and felt very much at home from her first visit.
“The community and small town feel while being very close to the city.”
There are lots of fashion brands out there, but Monika is clear about what makes them different, apart from the obvious – being an awesome inner-westie!
“So far, we have released the Napier Shirt and Dress. It’s a small operation but we are taking the time to get each item 100% perfect using ethical practices. We hope to grow as a brand, to promote a sustainable way of getting dressed. We really want people to consider what they are buying and how it impacts the world around them – and what it takes to make an item. I think it’s become very normal to wear things once and then throw it away. It is changing slowly, and we want to be a part of that positive change.”
So what connects Monika to the area?
“Having everything we could need, there’s hardly a reason to leave the west!”
Much has changed in the time Monika has been in the west.
“There are now so many bars – over the last few years we have had some great places open in the west, especially Footscray.”
For small joys, the first thing that comes to Monika’s mind is all the great people they’ve met just by living here.
“Our business wouldn’t exist if we never moved to Yarraville!”
As for favourite hangouts, cafes and restaurants?
“Boma, Corner Ship, Barkley & Johnson, Back Alley Sally’s, Fox in the Corn – and of course The Sun Theatre!”
If you share Monika’s views on fashion, you can follow Sanserie via:
instagram@sanserie.au or email the team; hello@sanserie.com
