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    Alfred Hotel (Mac’s Hotel) 

    Date:

    92 Stevedore St Williamstown 

    Commanding the corner of Stevedore and Macquarie Streets in Williamstown, the Alfred Hotel looms as a relic of the Victorian Gold Rush – a bluestone beast built on the backs of broken dreams and liquid courage, a shrine to ambition, greed, and the occasional fistfight over who was next in line for a pint of beer.

    Williamstown was a carnival of chaos in the 1850s. The gold-crazed masses from Europe and California poured into town, buzzing with visions of glittering fortune. The gold didn’t just fill the pockets of prospectors; it fueled the construction of railways, telegraphs, hotels, and lush gardens. The Alfred Hotel, originally Mac’s Hotel, was a byproduct of this building bonanza — a place for the weary, the wasted, and the wealthy to raise their glasses.

    James McDonagh, the original owner of this 12-room inn of intoxication, built the joint in 1859. By 1861, it was slinging beers as Mac’s Hotel, though McDonagh quickly sold it to Catherine Miller in 1869, who rechristened it the Alfred Hotel.

    Patrick Frances O’Hagan took over in 1876 and ran the place for 20 glorious, grog-soaked years, which is no small feat when your clientele is equal parts sailor, gold-digger, and the odd ne’er-do-well looking for a bed upstairs. He eventually passed the torch to Edward Quigley, who owned the Prince Albert Hotel. Quigley played both ends, running two hotels and doubling his profit margin in a time when competition was as fierce as a drunk miner on payday.

    But then came the License Reduction Board of 1926, a grim reaper for pubs across the state. The Williamstown Advertiser screamed ‘DOOMED HOTELS’ across its pages as establishments like the Alfred met their end. The licensee, D. Parker, cashed out with government compensation for the forced closure, his name still emblazoned on the façade.

    The building still stands, an architectural time capsule draped in ghost signs. The words ‘LICENSED VICTUALLER’ sit proudly above the corner doorway, though the layers of names painted over it tell a story of turnover and tenacity. Carlton Ale, the drink of choice for the working man, clings to the building like a stubborn hangover, recreated as a faux ghost sign while the real one peeks through like a half-remembered memory.

    The Alfred Hotel may no longer serve pints, but it still reeks of history, of fortunes made, lives ruined, and enough ale to float a ship. It’s a monument to the chaos and ambition that built Williamstown. If those bluestone walls could talk, they’d probably slur their words and ask you to buy the next round. 

    GHOST SIGNS
    GHOST SIGNS
    A column by Sean Reynolds. If you’d like to read more stories about Melbourne’s past, follow me on Instagram @melbourne_ghostsigns.

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