More

    Watswool Wool Brokers

    Date:

    In 1835, John Batman arrived in Port Phillip, hungering for pastures to conquer with his army of sheep. Batman, the rogue pioneer, built his home where Southern Cross Station now sits, his fluffy flock left grazing along what would become Collins Street. By the 1870s, Australia was crowned the #1 wool producer in the world, leaving the colony flush with cash.

    A century later, this towering warehouse in West Footscray, with its decayed WATSWOOL WOO(L) (B)ROKERS sign, was constructed for Australian Estates wool brokers, a looming legacy of this pastoral fever dream.

    In 1947, brimming with fluffy gold, the warehouse was described as the most modern in Australia. Fleeces were flung onto nearby trains, bound for the distant shores of England and America.

    The 1990s saw the consolidation of numerous wool firms, leaving this beast and its brethren, like the hulking structure next door, hollowed husks. Though abandoned, these grand monuments to Melbourne’s fleece-wrapped saga remain standing, as wild and woolly as the stout sheep that built this state’s fortunes. 

    GHOST SIGNS
    GHOST SIGNS
    A column by Sean Reynolds. If you’d like to read more stories about Melbourne’s past, follow me on Instagram @melbourne_ghostsigns.

    Did you know?

    It's hard to find local stories because major news suppliers have economised by cutting local journalism. In addition, social media algorithms mean we have to work doubly hard to be seen.

    If you loved reading this article please consider donating to the Westsider. Support from you gives local writers an outlet and ensures an independent voice can be found in the west.

    If you're a business or community group, consider advertising in print or online, or becoming a community partner.

    Your feedback

    Please enter your comment!
    Please enter your name here

     

    Share

    Latest Articles

    Related articles